Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Dec 15, 2022
Matthew Hedberg, VP General Manager, Professional Services, at Semcasting shares what he expected to happen in the 2002 midterms and what really happened in the roll-out and targeting of political digital ad campaigns.
We talk about:
- Hesitancy of campaigns to buy digital ads early in the campaign cycle
- How campaigns...
Jun 17, 2022
Sean Duggan VP of Advertising SXM Media reflects on the advertising trends he sees playing out in the early primaries. While there was a slow start to ad buying for 2022 primary campaigns, interest is picking up for using audio ads to reach and persuade base voters as well as those not likely to vote in a mid-term...
Dec 3, 2020
Sean Duggan, VP Advertising, Pandora is enthusiastic about the growing value of audio political ads particularly to reach multi-cultural audiences. With the growing choices for ad-free streaming content, the competition for attention is shifting to ad-based media that is accessible on a variety of devices. Digital...
Aug 20, 2020
Sean Duggan, VP Advertising, Pandora shines light on the changes in the listening habits of their audience since the beginning of the COVID-19 pandemic. While there has been a significant rise in the use of connected devices in homes, the listening audience in cars also continues to grow with a renewed interest in...
Mar 31, 2020
Sean Duggan, VP Advertising, Pandora has seen a dramatic shift in the demand for political and advocacy audio ad campaigns on Pandora since the outbreak of the coronavirus pandemic. With a diverse listening audience, geographically representative of the voting population, Pandora is serving up audio ads on a range of...