Dec 3, 2020
Sean Duggan, VP Advertising, Pandora is enthusiastic about the growing value of audio political ads particularly to reach multi-cultural audiences. With the growing choices for ad-free streaming content, the competition for attention is shifting to ad-based media that is accessible on a variety of devices. Digital...
Aug 20, 2020
Sean Duggan, VP Advertising, Pandora shines light on the changes in the listening habits of their audience since the beginning of the COVID-19 pandemic. While there has been a significant rise in the use of connected devices in homes, the listening audience in cars also continues to grow with a renewed interest in...
Mar 31, 2020
Sean Duggan, VP Advertising, Pandora has seen a dramatic shift in the demand for political and advocacy audio ad campaigns on Pandora since the outbreak of the coronavirus pandemic. With a diverse listening audience, geographically representative of the voting population, Pandora is serving up audio ads on a range of...
Oct 15, 2019
Myles Bugbee is a political strategist with a keen eye for the power of online political ads to persuade and mobilize voters and using social media as a branding tool as he did for Senator Jon Tester's campaign. Myles talks about how the Trump campaign is currently using online ads to target new segments of voters with...
Jul 23, 2019
Joe Corbe, Founder, 1631 Digital talks about how digital targeting of voters is so much more effective than traditional means. At the same time, candidates and consultants are becoming more cautious about digital because of the reporting about privacy and Facebook ads, and there is a renewed strong interest in direct...