AI-Powered Programmatic Advertising Platform Optimizes Voter Targeting with Mark Positano StackAdapt
Mar 12, 2025
Mark Positano is the Head of Political at StackAdapt, a programmatic digital advertising buying platform. With a focus on advertising outside the "walled gardens" like Facebook and Google, StackAdapt uses AI and data analytics to optimize ad buying and targeting for political campaigns across a wide range of media...
Aug 29, 2024
Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form...
Jul 22, 2024
John Fitzgerald is EVP, AD Sales, DAX US part of Global Media & Entertainment Lmt and associated companies, and an audio ad expert. Digital audio ads expand the universe of people who can hear a candidate's message thanks to the proliferation of devices that can be used for real-time and on-demand listening. Digital...
May 15, 2024
Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on...
May 1, 2024
Jess Ellis, Senior Specialist, Client Partnerships, Politics at VDX.tv, illuminates the CTV and OLV landscape for political and advocacy advertising. With the increasing shift to streaming and the use of apps to download and watch videos, targeted advertising opportunities are diverse and effective for reaching specific...