Jul 28, 2016
Lee Carosi Dunn, Head of the Elections Group, Google Elections shares insights from GoogleTrends during the political conventions, the dramatic growth of people watching the live stream of the conventions on YouTube, and move to creative units that address specific voters.
Jul 20, 2016
Peter Daboll, CEO, Ace Metrix delves into whether negative ads are really persuading voters, what kinds of ads are attractive to Independent voters, and which ads really engage viewers.
June Presidential Advertising Hit Parade
June Presidential Advertising Hit Parade Infographic
Jul 17, 2016
CEO, Snaptrends is interested in who is driving social
conversations and where they are located in order to help
candidates listen to social media within a small geographic area
like a convention center or wide area like a state.
Jul 10, 2016
Jonathan Marks, Co-Founder and Technical Lead, Quorum talks about their approach to data driven politics by providing deep data bases and GIS tools focusing on federal and state legislation and the elected officials who are making decisions. Enabling advocates to identify potential champions, this is a useful tool for...
Jul 6, 2016
Jeanette Russell, Marketing Director, Attentive.ly points out why it is key to mobilize when passion is high, the power of one voice, and sending out the right message at the right time to the most influential using e-mail and social media.
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