Apr 30, 2021
Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative. Geo-fencing and targeting at the household level is reducing wasted ad dollars and surgically delivering engaging content on the right screen and at the right time.
While some issues beg for personalized video, some complicated issues might be better explained using animation. Streaming devices, digital out-of-home, and programmatic audio ads are all offering new opportunities to target elected officials and key supporters and influencers.
#advocacy #geofencing #programmaticaudio #digitalads #DigitalOutOfHome