Preview Mode Links will not work in preview mode

Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsor

Pandora

 

 

 

Apr 30, 2021

Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative.  Geo-fencing and targeting at the household level is reducing wasted ad dollars and surgically delivering engaging content on the right screen and at the right time. 

While some issues beg for personalized video, some complicated issues might be better explained using animation. Streaming devices, digital out-of-home, and programmatic audio ads are all offering new opportunities to target elected officials and key supporters and influencers.

#advocacy #geofencing #programmaticaudio #digitalads #DigitalOutOfHome

NeptuneOps.com

Neptune Ops