Jun 11, 2021
Joe Corbe is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax.
As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision makers as well as influencers using all digital media options to get the message out particularly when so many people are still working from home.
He also emphasizes the need to look at the data to fine tune a campaign and determine which issues are most compelling to the target audience and that will draw interest and contributions from grassroots supporters.
@1631_DigitalAdv #ReedAwards @C_and_E @nabtweets
