Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Aug 15, 2019
Sean Duggan, VP Advertising, Pandora has just completed a Political Soundboard survey of over 2200 voting age listeners and he shares findings about the composition of their audience, popularity of the Democratic candidates running for president, issues of concern for Democrats and Republicans, and reaching the growing...
Mar 6, 2019
Shane D'Aprile, Co-Owner and Co-Publisher, Campaigns & Elections has just published the Inaugural C&E State of the Political Campaign Industry survey and he shares some insights from the findings:
- Vast majority of consultants think it is likely one or both major party presidential candidates will be hacked during the...
Nov 14, 2018
Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke. Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media,...
May 9, 2018
Kip Cassino, Executive Vice President, Borrell Associates has been forecasting and tracking political ad spending for many cycles and has just updated his forecast for 2018 to $8.8 billion up $321 million from earlier estimates. While digital/online and direct mail are seeing some trimming of the budget, television and...
Nov 27, 2017
Michelle Niedziela, PhD Scientific Director and Glenn Kessler, President HCD Research put a scientific eye to measuring the real impact of negative political ads. Using traditional message testing and applied neuroscience tools, they are able to identify those voters most likely to have an authentic emotional reaction...