Feb 5, 2021
Eric Wilson, Director, Center for Campaign innovation reports on the just released 2020 Post-Election National Campaign Technology Survey which confirms that the digital transformation of politics is well underway. Key findings include insights about persuadable voters and where they are going for information about...
Aug 15, 2019
Sean Duggan, VP Advertising, Pandora has just completed a Political Soundboard survey of over 2200 voting age listeners and he shares findings about the composition of their audience, popularity of the Democratic candidates running for president, issues of concern for Democrats and Republicans, and reaching the growing...
Mar 6, 2019
Shane D'Aprile, Co-Owner and Co-Publisher, Campaigns & Elections has just published the Inaugural C&E State of the Political Campaign Industry survey and he shares some insights from the findings:
Nov 14, 2018
Bonnie Siegel, Founder, Political Branding Associates worked with many campaigns in 2018 including the successful re-election of Republican Ted Cruz for Senate in Texas against the Democratic candidate Beto O'Rourke. Bonnie talks about the need to keep the candidate's brand fresh on the ground and on social media,...
May 9, 2018
Kip Cassino, Executive Vice President, Borrell Associates has been forecasting and tracking political ad spending for many cycles and has just updated his forecast for 2018 to $8.8 billion up $321 million from earlier estimates. While digital/online and direct mail are seeing some trimming of the budget, television and...