May 28, 2019
Kate Maeder, Partner, Kully Struble with lessons learned in 2018 as campaign manager for Eleni Kounalakis running for Lieutenant Governor in California including dealing with voters' inability to pronounce the candidate's name by creating a television ad, leveraging social media to increase name recognition, and...
May 23, 2019
Nate Shutman, Finance Director, Re-elect Mike Levin for Congress talks about challenges and opportunities for getting contributions early in the campaign cycle, engaging big dollar donors as well as low figure donors, limitations of bundler programs, and value of direct relationship between an elected official and a...
May 15, 2019
Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about hyper-targeting the right audience across multiple devices within specific households by mapping existing voter data and ISP and cable data back to a specific address to make unidentifiable data addressable for political advertisers.
Rena also...
May 8, 2019
Rob Griffin, Co-Founder and Chief Technology Officer, Tovo Labs on how voters decide who to support and contribute to early in the campaign process and the role social media plays in building those relationships where fresh content drives relevance. Building digital first allows a baseline to inform media buys on...