Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Sep 9, 2024
Sean Duggan owner SD Media, a media and entertainment consulting firm, has seen the media landscape for targeting voters shift dramatically, requiring a broader view of where and when to reach voters. Attending the DNC Convention in Chicago, Sean was struck by the mix of entertainment and content and the range...
Apr 24, 2024
Bryan Miller, President of Neptune Ops, discusses how browser companies are changing their policies regarding the use of cookies to locate specific individuals and the need for new campaign strategies to find and persuade voters online. In the post-cookie world, political consultants must consider new identifiers based...
Oct 19, 2023
Molly Rima Hoopes, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental...
Jul 20, 2023
Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to...
Jul 11, 2023
Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online