Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Aug 26, 2021
Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients. We talk about
- Surprises and trends from the 2021 primary race for Governor of Virginia and the California Governor Recall effort
- How campaigns are increasingly using audio ads, pivoting now to early persuasion, and...
Aug 20, 2021
Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of...
Sep 16, 2020
Michael Beach, CEO, Cross Screen Media brings deep understanding of the pain points for media buyers and sellers when trying to navigate the linear tv, digital, streaming, and addressable tv landscape. Michael brings us up to date on the enormous growth of political campaign budgets in 2020, explosive growth of...
Jan 22, 2020
Kip Cassino, just retired Executive Vice President, Borrell Associates has been researching ad spending in the political space for many cycles. He shares his insights about 2020 ad budgets predicting that digital media spending will just about equal television ad budgets this year with each taking about one-third of the...
Dec 3, 2019
Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about how media buyers are shifting from cable to the OTT space to be able to find hard to reach audiences like cord cutters and those who use ad blockers, who is time shifting, the appeal to voters of using Internet enabled screens to pursue content...