Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Sep 16, 2020
Michael Beach, CEO, Cross Screen Media brings deep understanding of the pain points for media buyers and sellers when trying to navigate the linear tv, digital, streaming, and addressable tv landscape. Michael brings us up to date on the enormous growth of political campaign budgets in 2020, explosive growth of...
Jan 22, 2020
Kip Cassino, just retired Executive Vice President, Borrell Associates has been researching ad spending in the political space for many cycles. He shares his insights about 2020 ad budgets predicting that digital media spending will just about equal television ad budgets this year with each taking about one-third of the...
Dec 3, 2019
Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about how media buyers are shifting from cable to the OTT space to be able to find hard to reach audiences like cord cutters and those who use ad blockers, who is time shifting, the appeal to voters of using Internet enabled screens to pursue content...
Nov 21, 2019
Sean Duggan, VP Advertising, Pandora talks about their recent State of the Sonic Union event where experts talked about how the brain processes audio and visual information. Sean explains the technique of creating a theatre of the mind to draw in consumers and voters, the need to use a variety of diverse voices in...
Sep 4, 2019
Patrick Ruffini, partner and co-founder, Echelon Insights on the reasons to test political and advocacy messages in surveys, telephone polls, focus groups and newer ways to figure out who might be convinced by an ad message and not just which segments of voters to target. Patrick talks about their new directional tool...