Apr 30, 2021
Bryan Miller, President, Neptune Ops is not very interested in polling but rather actual behavior that is being measured in real time by digital tools available for online ad campaigns which allow for refinements in the message, targeting, and creative. Geo-fencing and targeting at the household level is reducing...
Apr 23, 2021
Sean Duggan VP Advertising, SiriusXM shines light on efforts by government agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach those who are qualified to get the shot with broader targeting now that more...
Apr 15, 2021
Katie Harbath, Founder, Anchor Change is looking to solve issues at the intersection of democracy and technology. Katie reflects on the role corporations play in driving change, the likely benefit of boycotts by consumers and voters, need for corporations to be authentic and transparent about political and cause related...