Jul 27, 2023
Beth Dwyer, Vice President of Sales at Dotdash Meredith's MNI Targeted Media, worked for the Washington Post and Politico on the corporate side. Beth came to political adverting in 2017 when she realized the role digital advertising could play in political campaigns. She notes the changes since 2020 in the amount of...
Jul 20, 2023
Jess Ellis, Senior Specialist, Client Partnerships, Politics VDX.tv, gives an orientation on how political tv advertising has expanded to include a significant investment in connected tv ads. To reach cord-cutters, campaigns increasingly realize that CTV ads find voters on the right screen at the right time to...
Jul 18, 2023
Alshika Jennela, Program Manager Mis/Disinformation at Indian American Impact, and Deepak Puri, CEO of The Democracy Labs, TheDemLabs.org, talk about how WhatsApp is used by people all around the globe. It is seen as a trusted source of news from friends and family while, at the same time, a source of disinformation....
Jul 11, 2023
Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns. Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online