May 30, 2017
Nick DeSarno, Manager, Digital and Communications Practice, Public Affairs Council reflects on alternatives to raucous town hall meetings, the value of small gatherings with elected officials, and how digital events can be effective for managing encounters on controversial subjects. Nick also points out that many...
May 22, 2017
Melinda Gipson, Account Executive, Sabio Mobile brings us up to date on mobile technology that takes advantage of the gyroscope and GPS features in order to engage viewers. She also talks about innovative ways to target political ads based on customized weather, time or location for an immediate call to action. The...
May 16, 2017
Brad Ellison, Head of the Healthcare Practice at Phone2Action worked previously as legislative counsel to a member of the House of Representatives and knows how elected officials are likely to respond to protests and social media campaigns. The question now is how will the loyal base support the American Health Care...
May 10, 2017
Forrest Howell Principal iDonatePro shines light on what is required to build and maintain donor relationships, moving donors up the ladder, and why fundraisers need to break down silos of donor data to cross compare donation behavior and identify likely new donors. Fundraisers also need to get beyond using...
May 3, 2017
Kyle Roberts, President, Smart Media Group is just back from the National Association of Broadcasters conference and reports that we are headed for a world of IP based broadcast media with more consolidation of content providers and increased abilities to target viewers particularly on mobile devices. We also...