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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Feb 20, 2020

Mike Gaby, Account Executive, Kessler Creative talks about the opportunities and obstacles to using yard signs and direct mail to drive voter interest.  Despite signage restrictions in some communities and the constant need to replace stolen or removed signs, the political yard sign business is booming. Though political campaigns are sticking to traditional colors in yard signs, they are experimenting with larger format direct mail to stand out from the clutter in the mail box and to drive voters online.

@kesslercreative

Kessler Creative