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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Sep 13, 2018

Sean Duggan, VP Advertising, Pandora shares insights about the use of audio political ads and how they are increasingly able to reach voters throughout the day especially with the explosion of audio-centric web-enabled devices and access in cars and on mobile devices.  Since 2012, Pandora has seen increasing demand from...


Jul 25, 2018

JC Medici, VP, PayClearly shines a light on the differences between political advertising strategies and consumer brand ad campaigns with an emphasis on how the political ad landscape has changed over the years particularly in state and local races.  He reminds us that estimates of dollars spent in the online political...


Apr 19, 2018

John Jamieson, SVP Strategic Sales, PayClearly has seen the opportunities to streamline and improve the media buying for political and advocacy campaigns.  In the past, buying local radio and television ads and direct mail were relatively easy enough to manage.  With the explosion of options to advertise online, on...


Dec 11, 2017

Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens and devices including computers, mobile devices, and connected televisions and using their location to tailor messages.  Using a Smart Zone concept, Semcasting is thinking about how to segment the online...


May 3, 2017

Kyle Roberts, President, Smart Media Group is just back from the National Association of Broadcasters conference and reports that we are headed for a world of IP based broadcast media with more consolidation of content providers and increased abilities to target viewers particularly on mobile devices.  We also...