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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

PandoraAgency AdvisorsHCD Research

 

 

 

Dec 3, 2019

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about how media buyers are shifting from cable to the OTT space to be able to find hard to reach audiences like cord cutters and those who use ad blockers, who is time shifting, the appeal to voters of using Internet enabled screens to pursue content...


Nov 21, 2019

Sean Duggan, VP Advertising, Pandora talks about their recent State of the Sonic Union event where experts talked about how the brain processes audio and visual information.  Sean explains the technique of creating a theatre of the mind to draw in consumers and voters, the need to use a variety of diverse voices in...


Sep 4, 2019

Patrick Ruffini, partner and co-founder, Echelon Insights on the reasons to test political and advocacy messages in surveys, telephone polls, focus groups and newer ways to figure out who might be convinced by an ad message and not just which segments of voters to target.  Patrick talks about their new directional tool...


May 15, 2019

Rena Shapiro, Director Politics and Public Affairs, a4 Media talks about hyper-targeting the right audience across multiple devices within specific households by mapping existing voter data and ISP and cable data back to a specific address to make unidentifiable data addressable for political advertisers.

Rena also...


Apr 10, 2019

Sean Duggan, VP Advertising, Pandora has been in the audio ad business for 20 years and has worked with political campaigns for many cycles to help them understand the impact of an ad dollar spent reinforcing a candidate's audio brand.  Sean also reports on the recent AAPC conference and the continuing progress of those...