Preview Mode Links will not work in preview mode

Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

Agency AdvisorsHCD Research

 

 

Apr 19, 2018

John Jamieson, SVP Strategic Sales, PayClearly has seen the opportunities to streamline and improve the media buying for political and advocacy campaigns.  In the past, buying local radio and television ads and direct mail were relatively easy enough to manage.  With the explosion of options to advertise online, on...


Dec 11, 2017

Matt Hedberg, political team leader, Semcasting talks about efficiently targeting voters across all of their screens and devices including computers, mobile devices, and connected televisions and using their location to tailor messages.  Using a Smart Zone concept, Semcasting is thinking about how to segment the online...


May 3, 2017

Kyle Roberts, President, Smart Media Group is just back from the National Association of Broadcasters conference and reports that we are headed for a world of IP based broadcast media with more consolidation of content providers and increased abilities to target viewers particularly on mobile devices.  We also...


Sep 28, 2016

Mark Failla, Director of Political Sales, D2Media Sales a joint venture between DIRECTV and DISH, explains how they are able to target political ads to specific households while maintaining privacy, manage the frequency of viewed impressions, and work with Democratic TargetSmart Voter and Republican i-360 Voter files. ...