Aug 27, 2015
Michael Beach, Co-Founder, Targeted Victory discusses the value of large and small donors, constant need for list building, new technologies that are helping a candidate bring the right message to the right audience and the move to buying tv ads in smarter ways.
Aug 19, 2015
Andrew Tavani, Vice President National Sales, Aristotle talks about the move to crowd-funding campaigns, need for opt-in permissin to use mobile numbers, and encouraging integration of voter data to improve targeting, field operations and media buys.
Aug 12, 2015
Brent McGoldrick, CEO, Deep Root Analytics explains how data from set-top boxes and smart televisions is being used to improve efficiency of television media buys for political campaigns and the drives home the value of testing video ads online before an expensive tv buy.
Aug 6, 2015
Lara Brown, Director, Political Management Program GSPM at GWU talks about the 2nd Public Echoes of Rhetoric in America (PEORIA) report that reveals the impact of Donald Trump on the social conversations about presidential races and reminds us that political campaigns have always been about entertaining the masses.
Aug 6, 2015
Bernie Szukalski, Chief Technology Advocate and Product Strategist, Esri talks about using georgraphy to gain understanding of all problems, the value of exploring with smart maps, growth of mobile apps that are using GIS, and the emergence of hi-res 3-D drone data.