Jan 28, 2016
Michael Beach, co-founder, Targeted Victory with insights about who is watching the debates and when viewers drop off, running smarter campaigns using micro-targeting across all screens, and need to break old habits for campaigning to more efficiently use digital media.
Jan 19, 2016
Mark Bryant, Vice President and General Manager, Politics and Advocacy, Ace Metrix points out that we have entered the age of data driven creative development for political ads, with insights about what kinds of ads Democrats, Republicans, and Independents are responding to with some details about reaction to current...
Jan 14, 2016
Co-Owner and Co-Producer, Campaigns and Elections on the 2016 Reed
Awards and Conference February 17-18 in Charleston, SC, growth of
international campaign expertise, and trends in using digital and
traditional means to persuade voters.