Mar 18, 2026
Stephen Schear, activist and billboard expert, joins Deepak Puri, Founder of The Democracy Labs, to discuss a strategy to penetrate the right-wing propaganda machine by placing billboards with concise, visually powerful, and often negative messages in purple rural areas. Stephen details the logistics of creating, funding, and placing these kinds of billboards, emphasizing their cost-effectiveness.
Deepak and Stephen talk about
- Why billboards are persuasive in rural communities
- Media habits of voters who believe false claims
- Collaborating with local county Democratic parties to target persuadable voters
- The value of negative advertising and ridicule in exposing political lies
#PoliticalBillboards #TheDemLabs #VoterEngagement #GrassrootsActivism #ProgressiveActivism #VoterTurnout #PoliticalAdvertising #RuralOutreach #PoliticalMessaging #CivicEngagement #GOTV #GetOutTheVote #PoliticalActivism #DemocracyInAction #VoterSuppression #VoterOutreach #DemocracyMatters
