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Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted the impact of new technologies on the campaign landscape, how expectations of voters are changing, the role of online fundraising, digital and traditional means of persuasion, and getting out the vote.   Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, use of AI in campaigns, cross-media advertising, social media trends, and the impact of mobile on engaging supporters.  This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.            
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  2. Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter

Using Content Creators on YouTube to Reach Voters with Lauren Benedict Spotter

Aug 29, 2024

Lauren Benedict is Spotter's Chief Revenue Officer and a media ecosystem professional. She has been at the forefront of the consumer shift to streaming services and CTV and understands the value of content to attract a diverse audience. Spotter invests in content creators to help create a robust landscape of long-form videos on YouTube and provides sophisticated targeting tools for advertisers to reach desired affinity groups. This approach is particularly effective for reaching cord-cutters and low-information voters with a YouTube first-viewing behavior.  

We talk about:

  • The content creator economy
  • How consumer media consumption habits are changing
  • Value of targeting voters on YouTube
  • Political advertising in a streaming media world

#Spotter #YouTube #PoliticalAds #Voters #ContentCreators #GOTV #Election2024 #VoterPersuasion #LowInformationVoters

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