Jul 25, 2018
JC Medici, VP, PayClearly shines a light on the differences between political advertising strategies and consumer brand ad campaigns with an emphasis on how the political ad landscape has changed over the years particularly in state and local races. He reminds us that estimates of dollars spent in the online political and advocacy ecosystem include voter engagement, web development and social media activities in addition to online ads. With the quick adoption of mobile devices, campaign budgets need to be adjusted to use the best screen at the right time while still using traditional methods like tv and direct mail to target voters.
@PayClearly