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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsor

Pandora

 

 

 

Jul 28, 2022

John McClung is the Director of Sales at AdQuick an Out-of-Home network of diverse advertising inventory. This category of OOH advertising covers everything from bus benches to digital billboards to skywriting. AdQuick has created a system to allow political and advocacy campaigns to achieve their goals by targeting voters with ads when they are out and about.

We discuss:

  • Advantages to advertising to people within a specific geography
  • Hyper-targeting specific audiences and the benefits of OOH for State and local campaigns
  • Restrictions to placement and messages using OOH
  • Social sharing potential of OOH political ads
  • Testing OOH messages, formats, and placement
  • The world of OOH ad inventory

@AdQuick #OOH #OutofHome #GOTV #NameRecognition #Persuasion #Fundraising #PoliticalAdvertising #Billboards

AdQuick.com

AdQuick