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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsor

Pandora

 

 

 

Sep 13, 2021

Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about:

  • Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television
  • Who might be most persuadable using digital tools
  • Recognition of new media habits and reaching chord cutters
  • Unique things digital can do to engage and persuade voters rather than just talking at them
  • Value of contrast messaging
  • Reaching voters with accurate information through ads
  • Running smart GOTV programs

@Authentic_HQ #VoterPersuasion #Fundraising #Voters

Authentic.org

Authentic