Oct 29, 2020
Glenn Kessler, President and Michelle Niedziela, PhD, VP Research and Innovation, HCD Research once again conducted a live focus group with a consortium of market research companies of the second debate between President Trump and Vice-President Biden to study reactions from Trump and Biden supporters as well as undecided voters. Unlike traditional focus groups or polls, this NeruoPolitical study used psychophysiological responses to measure intensity of response second by second to the entire debate. This debate was easier to follow given the lack of the noise from the candidates talking over each other and so the data even more clearly showed enthusiasm of Trump and Biden supporters and lack of interest of the undecided.
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