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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote.  In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Apr 23, 2021

Sean Duggan VP Advertising, SiriusXM shines light on efforts by government agencies and other interested parties to educate and persuade people to get a COVID-19 vaccination. Audio ads are being deployed across the SiriusXM network to reach those who are qualified to get the shot with broader targeting now that more people are eligible. At the same time, starting to see a pivot to a local multi-language outreach tailored to under-served communities. There is also a growing interest in using influential podcasts to connect the right COVID-19 messages to the right audience. Growing interest in using targeted audio ads by 2021 political campaigns and Sean is expecting 2022 and 2024 campaigns will start this summer.

@pandoramusic @stduggan #COVID19 #COVIDVaccine

SiriusXM