Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Dec 4, 2024
Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters.
We talk about:
- The value of non-political content creators
- The trap of preaching to the choir of those who are already interested in the campaign
- Micro-influencers and the sweet spot for followers
- Gen Z engagement and building relationships
- Need for diverse voices to reach those looking for political information
Political vs. Non-Political
https://people1st.substack.com/p/meeting-in-the-middle-political-vs
RFK/Trump used creators to break through
https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness
Recent Webinar on YouTube
https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s
Sign up for Webinar Invites
https://people1st.substack.com/
#PeopleFirst #ContentCreators #Influencers #Election2024 #GenZ #Voters
