Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Jul 8, 2021
Tara McGowan is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters.
We talk about:
- need to give people more opportunities for a balanced information diet providing content where they are online
- need to understand the new media consumption habits of all voters
- changing rules and effectiveness of online political advertising
- when voters are most likely to be persuaded
- need to increase civic engagement and build a more informed, engaged, and representative America by providing factual news and information to passive consumers
Advice to campaigns: Never too early to tell your story proactively by reaching Americans with facts instead of allowing disinformation to define the narrative.
@taraemcg #CourierNewsroom #TaraMcGowan #swingvoters #lowinformationvoters #voterpersuasion