May 15, 2024
Ray Kingman, CEO and Founder of Semcasting, emphasizes the need to use an issue-based approach to reach and motivate voters instead of using traditional voter segmentation to categorize those likely to vote. Rapid response to current events is a key opportunity for candidates and advocates to express their views on issues and provide accurate information in targeted digital campaigns.
Ray and I talk about:
- How issue-based audiences differ from those defined by voter files and related demographic data
- Identifying issue-based voters
- Issues driving the conversation with voters in 2024
- Message testing and measurement in a thematic or issue-based digital campaign
- Targeting tools and digital channels to drive fundraising and persuasion
#Semcasting #TargetingVoters #IssueBasedAudiences #Voters #Fundraising #Persuasion #Advocacy
