Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
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Jul 25, 2018
JC Medici, VP, PayClearly shines a light on the differences between political advertising strategies and consumer brand ad campaigns with an emphasis on how the political ad landscape has changed over the years particularly in state and local races. He reminds us that estimates of dollars spent in the online political and advocacy ecosystem include voter engagement, web development and social media activities in addition to online ads. With the quick adoption of mobile devices, campaign budgets need to be adjusted to use the best screen at the right time while still using traditional methods like tv and direct mail to target voters.
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