Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Jan 3, 2017
Kate Kaye Data
and Analytics Reporter for Advertising Age delves into the behind
the scene story of how the Trump campaign used Deep Root Analytics,
Giles-Parscale and Cambridge Analytica to devise and target new
voter segments that more closely mirrored the actual turnout.
Was density of population as
important as ethnicity in predicting voter sentiment?
Add to the mix charisma, name
recognition and earned media and the next thing you know we have
President-elect Donald Trump.
@lowbrowkate
@AdAge
@DeepRootX
@GilesParscale
@CamAnalytica
Trump Camp's Inexperience Advertising Age Story by Kate Kaye