Preview Mode Links will not work in preview mode

Digital Politics with Karen Jagoda

Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted the impact of new technologies on the campaign landscape, how expectations of voters are changing, the role of online fundraising, digital and traditional means of persuasion, and getting out the vote.   Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, use of AI in campaigns, cross-media advertising, social media trends, and the impact of mobile on engaging supporters.  This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.            
  1. All Episodes
  2. The Power of Yard Signs in a Digital Age with Scott Minkoff SUNY New Paltz

The Power of Yard Signs in a Digital Age with Scott Minkoff SUNY New Paltz

Sep 9, 2022

Scott Minkoff is an Associate Professor of Political Science at SUNY New Paltz and a co-author of Politics on Display: Yard Signs and the Politicization of Social Spaces. Taking a step back from focusing on virtual social interaction, Scott recognizes the impact of out-of-home campaign messaging, particularly yard signs for persuasion and increasing voter turnout.

We talk about:

  • Who puts out a yard sign, and what message does a campaign yard sign communicate
  • Most effective use of campaign yard signs
  • How down-ballot political campaigns can benefit from using yard signs
  • The past and future of campaign yard signs
  • How yard sign research is conducted

#ScottMinkoff #PoliticalCampaigns #PoliticalAdvertising #YardSigns #OOHAdvertising #VoterPersuasion #GOTV

scottminkoff.com

minkoff