Mar 6, 2019
Shane D'Aprile, Co-Owner and Co-Publisher, Campaigns & Elections has just published the Inaugural C&E State of the Political Campaign Industry survey and he shares some insights from the findings:
- Vast majority of consultants
think it is likely one or both major party presidential candidates
will be hacked during the 2020 election
- Large majority of professionals
think that it is likely digital strategists will become more
comfortable using disinformation tactics
- Three-quarters of the respondents say that AI will be an important tool in campaigns but a small number think automation will reduce political consulting jobs
- Only 40% think voice search will be important in future campaigns
- Two-thirds of political professionals think digital campaign spending will reach parity with TV spending by 2024
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