Oct 15, 2019
Myles Bugbee is
a political strategist with a keen eye for the power of online
political ads to persuade and mobilize voters and
using social media as a
branding tool as he did for Senator Jon Tester's
campaign. Myles talks
about how the Trump campaign is currently using online ads to
target new segments of voters with a landing page that does not
match the information in the ad to create custom audiences to
re-target later. We also talk about the impact of incendiary as
well as humorous ads to persuade, drive action and increase viral
engagement, what opponents can do to push back against false
claims, and best practices for political online ad campaigns.
@mylesbugbee