Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Sep 16, 2020
Michael Beach, CEO, Cross Screen Media brings deep understanding of the pain points for media buyers and sellers when trying to navigate the linear tv, digital, streaming, and addressable tv landscape. Michael brings us up to date on the enormous growth of political campaign budgets in 2020, explosive growth of political digital video ads, differences between traditional tv ads and those that are served up on CTV/OTT and video-on-demand sites, and the impact of COVID-19 on viewing behavior and media consumption.
@XScreenMedia @michaelbeach #VOD #CTV #OTT #convergentTV
