Oct 6, 2020
Glenn Kessler, President and Michelle Niedziela, PhD, VP Research and Innovation, HCD Research conducted a live focus group with a consortium of market research companies of the recent debate between President Trump and Vice-President Biden to study reactions from Trump and Biden supporters as well as undecided voters. Unlike traditional focus groups or polls, this NeruoPolitical study used psychophysiological responses to measure intensity of response second by second to the entire debate. One of the key take-aways was that all voters were interested in healthcare related issues.
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