Oct 17, 2023
Gina Keller, Co-Founder of Distill Social, joins Deepak Puri, CEO of The Democracy Labs, to highlight how social media is used for grassroots activities in Michigan to drive voter awareness, voter registration, and turnout. Gina shares insights about using TikTok to offer something as simple as a sticker to raise interest and enthusiasm.
Deepak and Gina talk about:
- Building emotional connections with voters
- How content is shared on TikTok, Instagram, and other social media sites
- Turning words into visuals
- Multi-layered approach including online ads and organic content is needed to talk to those beyond the base
- Improving the chance of content to go viral
- Organizing online versus walking the neighborhood
#DistillSocial #Organizing #TikTokforOrganizing #RelationalOrganizing #OnlineAdvertising #PoliticalAds #Election2024 @TheDemLabs
