Feb 19, 2021
Betsy Hoover, Partner, Higher Ground Labs is enthusiastic about the progress in 2020 of their portfolio companies. While the impact of COVID-19 required some pivoting in strategy, product development and marketing, in 2020 these start-ups had the tested technology that campaigns needed and used up and down the ballot to reach, educate, and mobilize voters on the Progressive side. It is expected that the distributed digital model will be a permanent component of future campaigns and the challenge will be how to blend that with a strategy that again includes actual face to face conversations. As HGL recruits the next class of entrepreneurs into their incubator and accelerator, they are looking for those eager to drive innovation and address unmet needs in the political and advocacy space.
@HigherGroundLab #HGL #election2020 #progressivevoters #mobilizeAmerica @JoinOutvote #BallotReady
