Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Mar 18, 2022
Michael D. Cohen Ph.D. is the CEO of the Cohen
Research Group, a political, public affairs and corporate research
firm He is also the author of the book Modern
Political Campaigns: How Professionalism, Technology and Speed Have
Revolutionized Elections. Based on his own
experience as a Republican party and campaign advisor, pollster,
teacher, and researcher, this book connects many of the campaign
and advocacy activities that are changing as a result of the move
to a digital campaign environment.
We talk about:
- The broad audience for a book about political campaigns
- Transitioning from a traditional campaign to a digital approach for political and advocacy activities
- Value of data-driven targeting to efficiently find voters
- Building coalitions and tools that are driving GOTV
- Electronic campaigning and fundraising in the age of COVID-19
- How the Congress in your Pocket app is being deployed to enable voters to reach out directly to their members of Congress about Ukraine
@MichaelCohen @MPCampaigns @CiyP #PoliticalCampaigns #DigitalPolitics #Fundraising #COVID #GOTV #ElectronicCampaigning #StandWithUkraine
