Apr 14, 2026
Josh Justice, CEO of Peerly, focuses on the evolving role of text messaging in political campaigns, particularly the shift from mobile optimization to a mobile-first communication strategy. The dominance of texting and reliance on small screens have driven the shift from simple SMS to text messaging with full HD and 4K video, and campaigns are thinking about content and advertising in new ways. Using AI responsibly builds in efficiency and scalability to target and engage more voters.
Josh and I talk about:
- How text messages using video in motion integrated with AI tools offer a highly targeted, cost-effective way to deliver campaign messages compared to traditional advertising
- Avoiding text message slop
- Opportunities for personalized interactive mobile communication to drive engagement and turnout
- Using AI to process inbound text message responses, enabling sentiment analysis, and simultaneously canvassing large numbers of voters
#Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy #AI #PoliticalCampaigns #VideoTexting #MobilePolitics #CampaignStrategy #PeerToPeerTexting #DigitalCampaigns #PoliticalTech #CampaignInnovation
