Mar 11, 2026
Chris Nolan, Founder of Spot-On, points out that political consultants often overlook local news sites in favor of national sites with large audiences and programmatic advertising capabilities. Local news sites offer highly effective geographic targeting and audiences engaged in current events and their communities. With shifting loyalties to political parties and a move towards issue-based decisions, local news publishers have an opportunity to play a larger role in down-ballot races.
We talk about:
- Why direct ad buys on local news sites can be more effective and financially smart for reaching voters in specific districts than complex targeting campaigns based on broad data analytics
- Engagement level on local news sites and their newsletters
- History of news organizations moving to a digital environment
- The Spot-On Pinpoint Persuasion Platform
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