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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted the impact of new technologies on the campaign landscape, how expectations of voters are changing, the role of online fundraising, digital and traditional means of persuasion, and getting out the vote.   Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, use of AI in campaigns, cross-media advertising, social media trends, and the impact of mobile on engaging supporters.  This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.            

Jun 24, 2026

Ryan Davis, CEO of People First highlights how influencers and content creators have become an increasingly important component of a political campaign strategy. The value of an influencer's trusted voice is becoming even more relevant as voters are bombarded with AI-generated ads and content. Transparency and disclosure of paid influencer relationships strengthen credibility and are essential for ensuring compliance with local legal requirements and broader community standards.

We talk about:

  • Prioritizing authenticity and why real people stand out compared to AI-generated content
  • Effectiveness of content creators and building modular content
  • Role of Influencers as a core media channel
  • When covering up partnerships with influencers becomes the story

#PeopleFirst #PoliticalStrategy #DigitalCampaigns #InfluencerMarketing #CivicEngagement #GOTV #CampaignTech #MediaMix

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People First