Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
Sponsor
Mar 4, 2022
Jesse Contario is the Director, Political and Advocacy at MiQ, a global programmatic media partner bringing integrated targeted ad solutions to an increasingly complex media landscape. We talk about:
- Permanent impact of the pandemic on how people are consuming media and expecting to be able to vote
- Sources of data to inform programmatic choices including Automated Content Recognition (ACR) data of real-time tv consumption
- Linear tv consumption versus the OTT and advanced and connected tv audience and the impact on political media budgets
- Using an omnichannel connected approach to address the changing media consumption habits of voters
- Opportunities for political campaigns to think about which media format is best suited for each message
- Leveraging new digital identifiers to drive incremental reach and higher frequency with high-impact creative multiscreen options
@WeAreMiq #DigitalPolitics #PoliticalAds #AdTech #PoliticalProgrammatic
