Nov 22, 2022
Sean Duggan, VP of Advertising, SXM Media, talks about surprises and ongoing trends in the use of audio ads for political and advocacy campaigns. Decisions for media buys were delayed this year which meant that inventory was scarce, and campaigns found themselves making hasty decisions. The 2022 election cycle demonstrated that the audio audience could effectively be persuaded with compelling messages that leveraged geotargeting. This was particularly true in the most competitive congressional races.
We talk about:
@SXMmediaGroup #VoterPersuasion #GOTV #AudioPoliticalAds #PodcastAds