May 8, 2019
Rob Griffin,
Co-Founder and Chief Technology Officer, Tovo Labs on how voters
decide who to support and contribute to early in the campaign
process and the role social media plays in building those
relationships where fresh
content drives relevance. Building digital first allows a baseline to
inform media buys on traditional tv and radio and
Rob emphasizes how social media can
be used to test creative messaging with likely and low-propensity
voters to help determine who is really engaging with content and
who might become a donor. We also talk about
best practices for social
media donor outreach for down ballot races.
@telerob