Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda. Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, role of online fundraising, digital and traditional means of persuasion and getting out the vote. In this time of the COVID-19 Pandemic, changes in the behavior of voters, restrictions on candidates and the new normal for retail politics are all under the microscope.
Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile on engaging supporters.
This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.
Digital Politics Podcast with Karen Jagoda has been included in the Feedspot 70 Best Non Partisan Podcasts worth listening to in 2023. Check out the list here
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Dec 17, 2021
Sean Duggan is Vice President of Advertising at SXM Media and reflects on the role of political audio ads in the media mix. With more evidence from the 2021 campaigns and his background with Pandora, Sean sees opportunities to run ads for political and advocacy campaigns across the family of platforms that make up SXM Media.
We talk about:
* How COVID-related audio ads are tapering off from early 2021 but this new variant might drive another round of advertising as the game plan changes over the next 30 days
* Cross-promotion strategy of SiriusXM to reach target audiences for audio content and the size and reach of the SXM Media universe
* Seeing a delay in commitments for 2022 races probably because of uncertainties about where and when campaign resources should be spent due to the lingering pandemic challenges
* Expectations that there will be a limited supply of political audio ad inventory when demand turns on for big races in 2022.
@SXMmediagroup #2022Primaries #PoliticalAds #AdvocacyAds #AudioAds #MediaPlanning #PoliticalCampaigns #AdvocacyCampaigns #COVID19 #Pandemic
