Preview Mode Links will not work in preview mode

Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

Agency AdvisorsHCD Research

 

 

Jul 12, 2017

Andrew Tavani, VP National Sales, Aristotle reports that we learned a great deal about voters in 2016 that will be relevant for targeting in the 2018 mid-term and 2020 Presidential primary and general elections.  Using machine learning to model data to make more sense of relationships between voting behavior, donations, and consumer activities allows strategists to target messages on all media including television, web sites, social media, mobile, and traditional direct mail and phone.  All this functionality has become more affordable for state and local campaigns to take advantage of what in the past was limited to use on presidential campaigns only.

@AristotleNews

Aristotle