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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Jan 3, 2017

Kate Kaye Data and Analytics Reporter for Advertising Age delves into the behind the scene story of how the Trump campaign used Deep Root Analytics, Giles-Parscale and Cambridge Analytica to devise and target new voter segments that more closely mirrored the actual turnout.  Was density of population as important as ethnicity in predicting voter sentiment?  Add to the mix charisma, name recognition and earned media and the next thing you know we have President-elect Donald Trump. 

@lowbrowkate

@AdAge

@DeepRootX

@GilesParscale

@CamAnalytica

Trump Camp's Inexperience Advertising Age Story by Kate Kaye