Jan 3, 2017
Kate Kaye Data
and Analytics Reporter for Advertising Age delves into the behind
the scene story of how the Trump campaign used Deep Root Analytics,
Giles-Parscale and Cambridge Analytica to devise and target new
voter segments that more closely mirrored the actual turnout.
Was density of population as
important as ethnicity in predicting voter sentiment?
Add to the mix charisma, name
recognition and earned media and the next thing you know we have
President-elect Donald Trump.