Aug 20, 2019
Matt McMillan, CEO and Founder, Buzzmaker discusses how digital tools are giving candidates and advocacy groups the opportunity to reach specific voters to put pressure on state legislators and city halls. Citizen empowered change is coming from local activism where ballot initiatives are attracting more diverse voters across the political spectrum. Matt reminds us that humor is hard to do and should be tested for levels of engagement with the target audience and developed with local creative talent to make sure it works. Looking ahead, Matt wonders if and when AI will replace humans in the creation of text messages and scripts for political and advocacy ads.