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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Aug 20, 2019

Matt McMillan, CEO and Founder, Buzzmaker discusses how digital tools are giving candidates and advocacy groups the opportunity to reach specific voters to put pressure on state legislators and city halls.  Citizen empowered change is coming from local activism where ballot initiatives are attracting more diverse voters across the political spectrum.  Matt reminds us that humor is hard to do and should be tested for levels of engagement with the target audience and developed with local creative talent to make sure it works.  Looking ahead, Matt wonders if and when AI will replace humans in the creation of text messages and scripts for political and advocacy ads.

@wearebuzzmaker

Buzzmaker.net