Sep 5, 2017
Bonnie Siegel, founder, Political Branding Associates brings a depth of knowledge about branding from the consumer world. As the national brand strategist for Ted Cruz she realized how much candidates need to understand the value of their brand and what it means to keep the brand authentic, consistent and meaningful.
Aug 20, 2017
Sheela Sequeira, marketing, CallHub.io talks about how political telephony advances are changing the nature of phone banks. Using voice, text and email, candidates and causes are able to build relationships with supporters while getting analytics that can guide when and how to best reach out. Headquartered in Bangalore...
Aug 13, 2017
Brad Chism, founder, Chism Strategies has been polling white working class voters and figuring out how to persuade them. Using Moral Foundations Theory he has developed tests to see how strong and soft partisans as well as independent voters react to statements about health care, the environment, the Russia...
Aug 7, 2017
Unfortunately, Senator John McCain has been diagnosed with glioblastoma (GBM). Dr. Dror Harats, Founder and CEO of VBL Therapeutics, talks about the limitations of current treatments for recurrent glioblastoma multiforme (rGBM), the most common and deadliest form of brain cancer in adults and the challenges in...
Jul 31, 2017
Sean Gera, Strategic Analyst, CallFire talks about how voice, text and IVR are all being used by political and advocacy campaigns to build relationships with voters. These tools are showing increasing effectiveness for persuasion, fundraising, and GOTV particularly with Hispanics and Millennials.