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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

Sponsors

Agency AdvisorsHCD Research

 

 

Nov 27, 2017

Michelle Niedziela, PhD Scientific Director and Glenn Kessler, President HCD Research put a scientific eye to measuring the real impact of negative political ads.  Using traditional message testing and applied neuroscience tools, they are able to identify those voters most likely to have an authentic emotional reaction to a negative or contrast ad and those likely to not pay any attention at all or be influenced in an unintended way.  While negative ads are usually quickly forgotten, the Swift Boat ad against John Kerry remains a prime example of a negative ad that hit a responsive chord.

@HCDNeuroscience

HCD Research