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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Sep 10, 2018

Max Fose, President and CEO, IWS worked with John McCain in his 2000 campaign for President and shares some of his memories of the early years of using the Internet in a political campaign.  Max realized that two-way communication with voters, facilitated then by email, was the key to driving fundraising and awareness and building a community of supporters.  While the landscape has changed with the emergence of mobile, lessons learned then still hold true today as candidates and political consultants incorporate digital into their campaign strategy.  Max also reflects on why it has taken nearly 20 years for digital tools to become a necessity for any political campaign.

IWS