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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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Sep 4, 2019

Patrick Ruffini, partner and co-founder, Echelon Insights on the reasons to test political and advocacy messages in surveys, telephone polls, focus groups and newer ways to figure out who might be convinced by an ad message and not just which segments of voters to target.  Patrick talks about their new directional tool Creative Optimizer which addresses the need to find good data on how much an ad persuades a voter, testing how voters respond to negative/contrast and humorous ads, and discovering new segments of supporters and what messages might resonate with them.

@echeloninsights

Echelon Insights