Sep 13, 2017
Brian Kind, National Director of Geo-Strategic Analytics, TargetPoint Consulting, reminds us that geography is still the most fundamental variable in how someone votes. While top line voter numbers might seem consistent within a state, pockets of swing voters might make all the difference in a close race. Brian also talks about constructing predictive voter models, making sense of exit polls, and identifying bias in polling and pollsters. With years of experience in Wisconsin politics, Brian is applying lessons learned to 2018 races across the country.