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Digital Politics with Karen Jagoda


Welcome to the non-partisan Digital Politics Podcast with Karen Jagoda.  Since 2007, this show has highlighted impact of new technologies on the campaign landscape, how expectations of voters are changing, fundraising, persuasion and getting out the vote. 

Popular topics on the show include best practices for political and advocacy campaigns, ground game strategies, cross-media advertising, social media trends and impact of mobile. 

This weekly podcast includes interviews with political consultants, media strategists, journalists, advocates, candidates, elected officials, campaign managers, and solution providers.

 

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May 8, 2019

Rob Griffin, Co-Founder and Chief Technology Officer, Tovo Labs on how voters decide who to support and contribute to early in the campaign process and the role social media plays in building those relationships where fresh content drives relevance.  Building digital first allows a baseline to inform media buys on traditional tv and radio and Rob emphasizes how social media can be used to test creative messaging with likely and low-propensity voters to help determine who is really engaging with content and who might become a donor.  We also talk about best practices for social media donor outreach for down ballot races.   

@telerob

Tovo Labs